Factors of destination security perception: The example of Egypt
Purpose:
The aim of the article is to examine the perception of safety among Slovenian tourists regarding travel to Egypt in relation to terrorist threats.
Design/Methods/Approach:
Descriptive and empirical research methods were used. Using key theoretical starting points, we formulated a survey questionnaire and then statistically analysed the collected data using the SPSS 22 software.
Findings:
We have found that among the Slovenian population perceptions regarding the safety of travel to Egypt are emerging, which are statistically influenced by demographics and travel habits. Results also showed that the desire for travel returned relatively quickly, regardless of potential terrorist threats.
Research Limitations / Implications:
Further exploration of the topic is proposed, as well as an extension of the topic of perception of safety regarding travel to Egypt to other safety risks. Only the Slovenian population is included in the survey, so it is proposed for the survey to be conducted on another nationality.
Practical Implications:
The article also provides marketing measures that could eventually help improve the negative perception present, as well as recommendations for further research.
Originality/Value:
Despite Egypt being considered an important tourist destination for Slovenes, no similar research has been conducted thus far. The article, therefore, serves as a basis for research institutes to further study the field of safety and understanding of the perceptions of Slovenian tourists, as well as a basis for tourist organizations in destination management.
UDC: 351.78:338.48
Keywords: perception of safety, Egypt, travel, terrorism, decision-making process, tourism